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International Digital Manager - 14 month FTC

Location: 

Liverpool, GB

Department or practice area:  Communications

Taylor Wessing

 

Taylor Wessing is a global law firm that serves the world's most innovative people and businesses. Deeply embedded within our sectors, we work closely together with our clients to crack complex problems, enabling ideas and aspirations to thrive. Together we challenge expectation and create extraordinary results. By shaping the conversation in our sectors, we enable our clients to unlock growth, protect innovation and accelerate ambition. 

 

With 1200+ lawyers, 300+ partners, 28 offices and 17 jurisdictions we are looking to expand our Communications  team, with the addition of a International Digital Manager - 14 month FTC.

 

Key responsibilities

 

  • Develop digital marketing strategy to increase brand profile, visits and visitor engagement across all online platforms/channels.
  • Establish digital scope of firm initiatives by studying strategic business drivers; discovering and validating technical requirements and parameters; obtaining input from fee earners and PSLs to recommend changes and steps forward always based on improving quality of output and target hits.
  • Work with the business to determine areas for new web/app-based content, aligned with the firm's strategic priorities.
  • Oversee and advise the digital team (and wider BDMC team) with regards to website, social media, paid media and newsletter production, including agreeing client service levels, time management, project scoping, work allocation and reviews.
  • Recommend new functionality for the TW website, project managing the implementation and communication of such developments.
  • Actively review our digital estate and recommend how these can be improved in terms of usability, readability, design and best practices.
  • Advise teams on strategies for increasing reach, including SEO optimisations and paid search, paid and organic social media, display ads and third party media purchases.
  • Articulate and engage firm on best practice social media behaviour and expectations. Providing tools or detailed guidance to facilitate engagement.
  • Liaise on an international level to ensure all jurisdictions are using all digital platforms and social channels to their full potential.
  • Measure TW's online performance against agreed KPIs; producing monthly insight and reports around digital statistics.
  • Management of three UK-based Digital Executives, and an external full service digital agency.

 

Knowledge, skills and experience

 

  • Proven experience of managing web development projects and campaigns.
  • Budget management experience is desirable.
  • Solid social media expertise within a professional services context, LinkedIn experience preferrable.
  • Website analyses including the use of Google Analytics, Looker Studio and Power BI are also preferrable.
  • Experience with Content Management System (CMS), preferably Sitecore or Optimizely.
  • Strong digital content editing skills.
  • Excellent written and oral communication skills, with the ability to influence stakeholders at all levels.
  • Extensive experience working closely with digital services agencies to manage projects, control costs and drive improved outcomes.
  • Proven experience navigating dynamic structures and collaborating with multiple stakeholders to achieve aligned goals and successful outcomes.
  • Experience in managing motivating and developing teams, with a focus on driving performance, fostering engagement and supporting continuous growth.
  • Experience in website User Acceptance Testing (UAT) and best practices, and the ability to provide concise feedback.
  • HTML, CSS desirable but not essential.

 

Benefits

 

Here are a select few benefits that Taylor Wessing offer; 

  • Hybrid working (Offering the opportunity to work remotely, while maintaining a social boundary by working from our award-winning offices for 3 days a week) 
  • Holiday (Our basic annual holiday entitlement starts at 25 days, with a further discretionary day of paid leave in December. You may also purchase up to five extra days each year (pro rata). 
  • Enhanced Maternity and Paternity leave (After one-year service, you are entitled to up to 26 weeks leave full pay if you or your partner give birth or adopt a child). 

 

Along with these there are many more benefits we offer, with the addition of a comprehensive flexible benefits package available. 

 

Our culture

 

Nurturing a diverse, inclusive culture allows all of our talent to flourish, sparks creativity and powers innovation.  We continue to build a team that exemplifies inclusivity and reflects the firm's core values: creative, excellence, integrity, responsible, respect and team.  We value and celebrate the differences in who we are, what we have experienced and how we think, so all candidates will be treated fairly regardless of age, caring responsibilities, disability, gender identity, marital status, neurodiversity, pregnancy, race, religion or belief, sex, sexual orientation and socio-economic background.

 

The way we work

 

At Taylor Wessing, we never settle for average. We're creative thinkers, problem solvers and continuous learners who excel at what we do and believe our best work is still ahead of us. We are a firm that's large enough for you to achieve your ambitions, but connected enough to be a true community.  

 

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